omumu.

Founding client builds · Autumn 2026

Give 100 clients the kind of follow-up you used to give 10.

Omumu is for established expert-led programs that want to grow without turning their clients into anonymous course logins.

We are building this with a small number of real programs and real clients. Some of the product exists today. Some of it we will build together.

The problem

Your program grows. The personal follow-up disappears.

When you have ten clients, you can remember them. You know who is stuck, what you told them last week, and when somebody needs a call.

At 50 or 100 clients, that knowledge gets spread across course software, forms, Zoom calls, Slack threads, mentor notes and people's heads.

01

The course knows content, not the person.

Most platforms can tell you what lesson someone completed. They cannot tell you what changed in their business, what they tried, or why they are stuck.

02

The AI knows your ideas, not their journey.

An AI trained on your material can answer questions. But without the client's own history, it can easily give a smart answer that is wrong for where that person is right now.

03

Your mentors see fragments.

The important signal may be in last week's report, a sales-call recording, a group call or something another mentor noticed three weeks ago.

We want the program itself to remember the client.

What we are building

One program. One shared memory of each client.

Omumu combines the course, the client's own history, AI feedback and human mentors in one system.

The program

Your teaching lives in one place.

Modules, lessons, assignments, quizzes and the structure that moves a client through your method.

The client

Their history follows them.

Intake answers, assignments, weekly reports, questions, recordings, mentor feedback and progress over time.

The AI

Feedback with context.

The AI knows your method, but also reads the client's history before it responds. It can see patterns, progress and the next useful step.

The humans

Mentors know where to look.

Your team gets a clearer picture of who is moving, who is slowing down and who needs a human conversation.

What this can feel like

Not another chatbot bolted onto a course.

Imagine a client asks for help in week nine. The system can know what they said in their intake, what they struggled with in week two, what their mentor noticed last Friday, and what happened in the sales call they uploaded yesterday.

Then it can answer from your method and their actual situation.

Client submits

A report, question, assignment, audio or video.

Omumu remembers

The new information becomes part of that client's ongoing history.

AI helps

Feedback is based on your criteria and the client's earlier work, not just the latest prompt.

Mentor sees

The human still makes the human decisions, with much better context.

Founding clients

You bring the program. We build the next generation of it with you.

We are looking for a small number of established programs to build this with in the real world. This is not a self-serve software signup. It is a founder-led build.

1 · Rebuild

Get the program running in Omumu.

We help move or rebuild enough of your existing program that real clients can use it.

2 · Connect

Create the client memory.

We connect the signals that matter: intake, hand-ins, reports, questions, mentor feedback and relevant conversations.

3 · Discover

Build what is missing together.

You get direct access to the founder and a real say in what gets built next. We document what works and turn it into the product.

We are not pretending the whole vision is finished. The point of the founding builds is to discover the repeatable system by solving this with serious programs, not imaginary personas.

Who this is for

We want programs where this problem already hurts.

Probably a fit

  • You already sell an expert-led program.
  • You have real clients now, not a first-course idea.
  • Personal follow-up matters to the result.
  • You have, or expect, enough clients that one person cannot remember everyone.
  • You use mentors, coaches or a client-success team — or want to.

Probably not yet

  • You mainly need somewhere to host videos.
  • You are building your first course from scratch.
  • Your program works fine as self-study with little human follow-up.
  • You want a finished, standard SaaS product with no involvement from us.

The first journey

We are starting with Leadership by Heart.

Peter Svenning is rebuilding his leadership program in Omumu. His goal is not simply to put lessons online. He wants each participant's reports, conversations, questions and mentor feedback to become part of an ongoing history the system can use to help them better.

“We can document the journey and build something unique.”

That is exactly how we want to build Omumu: with real programs, real participants and the messy details that never appear in a product mockup.

Founding build

Could your program give 100 clients the kind of follow-up you used to give 10?

If that is a problem worth solving in your business, let's talk. We will look at how your program works today, where client context gets lost, and whether it makes sense to build this together.

Start with a conversation.

Tell me what you sell, roughly how many clients you serve, and where personal follow-up gets difficult today.

Email Sten

No automated funnel. This is a small founding-client round.