Free 30-minute training

Your Knowledge Base
Isn't Broken. It's Ignored.

80% of self-service fails — not because the content is bad, but because the format is wrong.

This training shows you the one format switch that makes customers actually help themselves — so your team stops answering the same questions every week.

The problem nobody talks about

You built for the 12%.
The other 88% just emailed you instead.

You wrote the FAQ. You organized the help center. You added screenshots. And your customers still email asking the same 10 questions every Monday.

It's not your content. It's the format. And it's not your fault — the entire industry pointed you toward knowledge bases and articles. But the data tells a different story:

80%

Knowledge Bases Fail

4 out of 5 visitors leave without finding what they need.

Knowledge base industry benchmarks

77%

Bad Help Backfires

Most customers say a bad self-service experience is worse than having none at all.

Consumer satisfaction research

$50K+

Per Extra Hire

That's what it costs to scale the old way — hiring another person to say the same things.

12%

Read Articles

Only 12% prefer reading an article when learning something new. The rest want a different format entirely.

Wyzowl 2026, 12 years of data

"I'm tired of answering the same thing every week. I just want to record it once."

This is the most common thing support teams tell us. And there's a system for it.

Here's what actually works

The format switch:
from articles nobody reads
to education that sticks

The simple math nobody does that reveals exactly how much repeat questions cost your business every month — most teams are shocked when they see the number
Why "record it once" is the entire strategy — and the real-world test that proved rough, unpolished video outperforms professional productions every single time
The uncomfortable Gartner statistic about self-service: why the vast majority of customers who try to help themselves fail — and the one format switch that fixes it
How to go from "support person answering tickets" to "system builder with infrastructure" — without changing careers, learning new software, or creating a single "course"
The surprising format that 63% of customers actually prefer when learning something new — and why it's definitely not your help center articles

This works even if you've tried self-service before and it didn't stick. Even if you're not "technical." And even if you have zero experience creating educational content. You'll see why in the first 5 minutes.

Is this for you?

This training is not for everyone.

You're an enterprise with a dedicated L&D team and a six-figure training budget
You need compliance tracking, certifications, or SCORM packaging
You're looking for a tool to sell online courses to the public
You think more help articles will eventually solve the problem

But it's exactly right for you if...

Your support team answers the same 10-20 questions every single week
You've tried a knowledge base or FAQ and customers still don't use it
You're scaling but don't want to keep hiring support staff linearly
You want to educate customers proactively — not just react to tickets
You've looked at LMS platforms and thought "this is way too complex for what we need"
You want a system that works while you sleep — not more meetings

You don't need to be technical. You don't need video editing skills. If you can explain something on a Zoom call, you can do this.

Your presenter

Meet Sten Morten

Sten Morten Misund-Asphaug

Co-founder, Omumu

15 years building and selling information products. Sten originally built Omumu to make creating courses simple — no bloated LMS, no six-month setup. But when real businesses started using it, something unexpected happened — the people who got most excited weren't course creators. They were support teams.

That's what this training is about: the system he discovered when support teams kept saying "I just want to record it once."

Inside the training

In 30 minutes, you'll walk away with:

A clear framework for turning support into education

Not theory — a practical system you can start using today.

The exact math of what repeat questions cost you

A simple formula you can run with your own numbers in 60 seconds.

Why most self-service fails — and the format that actually works

Backed by Gartner data and 12 years of marketing research.

The simplest way to get started — today

No big project. No production team. Just the next step.

"I've tried self-service before and it didn't work."

That's actually why this training exists. Most self-service fails because of the format, not the content. You'll see exactly why in the first 5 minutes — and what to do instead.

"I don't have time to create courses."

Good — because this isn't about creating courses. It's about recording what your team already explains every day, once. If you can do a Zoom call, you can do this. Most teams have their first piece live in an afternoon.

"Is this just a pitch for your software?"

The framework works regardless of what tool you use. Yes, we built a tool that makes it easier. No, you don't need it to apply what you'll learn. The training stands on its own.

Your team already has the answers.
Your customers already want to learn.

The only thing missing is the format that connects the two. Watch this free 30-minute training and see exactly how.

This is a free, recorded training. No live attendance required. Watch at your own pace. Worst case: you lose 30 minutes. Best case: you find a system that saves your team hundreds of hours a year.

Your Knowledge BaseIsn't Broken. It's Ignored.

You built for the 12%.The other 88% just emailed you instead.