What if you had a team of senior developers building your dream course platform — for a fraction of what that would actually cost?
You teach course creation. You stay ahead because you have to.
Your students expect you to know what works — not what worked three years ago. They expect proof. Case studies. Data from experiments you've actually run.
The problem: every experiment you want to run hits a wall.
You want to test a quiz funnel that segments students before lesson one, then triggers different email sequences based on their answers. You want to measure if AI-generated feedback increases completion rates. You want automations that respond to actual student behavior, not assumptions you made six weeks ago.
You can see these experiments clearly. You know they'd give you insights worth teaching.
But no platform lets you build them. Kajabi won't. Teachable won't. Even if you cobbled together six tools with Zapier, you'd spend 40 hours per experiment just getting the infrastructure to work.
You don't have time for that. And even if you did, the system would be fragile.
GDPR compliance, payment processing, automations, AI integration — building exactly what you need to run your experiments.
Normally, that would cost you $150k–$300k per year. Minimum.
What if you could get that — plus the platform itself, plus a community of 19 other serious course creators running the same kinds of experiments — for $10k/year?
That's The Course Lab.
You join a private group of 20 course creators — all teaching course creation, all at your level.
You get full access to Omumu, a course platform designed to be operated by AI. Every component exposed. Everything scriptable. Everything composable.
You describe an experiment to Claude. Claude builds it directly in Omumu via MCP. Not a prototype. Not a plan to execute later. Built. While you talk.
The group meets with the Omumu founders, the developers. You tell us what you're testing, what's working, what you need next. When several members point at the same capability, we build it.
The case studies. The conversion data. The completion rates. The proof of what actually works. You generated it — you keep it, and you teach with it.
Your students — the ones you teach to build and sell courses — get access to Omumu too. You send them your affiliate link. Every student who subscribes, you earn 40% lifetime commission.
"I'm part of a private research collective with the platform founders. The experiments we run shape what gets built next."
That's not marketing. That's a fact. And your students know the difference.
Like Google Search — you interact through a UI someone else designed. You click where they tell you to click. You build what their templates allow.
Like an API layer. Everything is exposed, everything is composable, everything can be operated by AI.
Want to build a quiz funnel that segments students before lesson one, then triggers different email sequences based on their answers? Describe it to Claude. Claude builds it in Omumu. Done.
Want to test if AI-generated feedback on assignments increases completion rates? Build it, run it, measure it.
Other platforms were built for template-followers. Omumu was built for experimenters.
Describe it. It gets built. That's the actual difference.
MCP integration — Claude builds course structure, lessons, quizzes, and email sequences directly in Omumu as you describe them. This is how the platform is designed to work.
Some capabilities we build for Lab members stay exclusive to the Lab. You get first access — and in some cases, permanent exclusive access.
Driven by what you're actually trying to do.
You teach course creation — or course selling, or course delivery — and your students take you seriously because you test things instead of just talking about them.
You're technically comfortable. You don't need hand-holding. You want a platform that does what you tell it, access to the people building it, and a way to turn your audience into recurring income without adding more products to your stack.
This is that.
who this isn't forIf you're early in building your audience or your course business — come back when you're ready.
If you want a platform to run your courses and you're not interested in experiments, use Omumu's standard subscription at $97/month. Same battle-tested infrastructure, same AI-powered course building via MCP — without the Lab access.
The Course Lab is for people who want to be in front — experimenting and shaping the direction of what comes next.
Not as a hobby — as the thing I come back to no matter what.
For the last decade, I've also built and sold courses. Written the sales copy. Run the campaigns. Handled every part of order and delivery.
I started with Kajabi and ClickFunnels like everyone else. But every time I wanted to experiment with a new funnel structure or test a different automation sequence, I'd hit their limits.
I could see what I wanted to build. The platform wouldn't let me.
So in 2019, I started building Omumu — a course platform with the infrastructure to support real experimentation. Not just the front-end features. The architecture underneath: GDPR compliance, event tracking, observability, payment processing, data integrity.
The kind of infrastructure that takes years to build and harden. The kind that doesn't break when you scale. The kind that keeps you legally compliant without you having to think about it.
For years, it was just for me. Because operating infrastructure like this required programming knowledge.
Then AI changed everything.
Now anyone can describe what they want to Claude — and Claude builds it directly in Omumu via MCP. Not a prototype. Not a fragile script. Actual course infrastructure built on battle-tested foundations.
The Course Lab is the inner circle of that platform. The people who push it, shape it, and teach with it.
I'm not filling this first-come-first-served. I want 20 people who are going to show up and push the platform.
If you want to be one of the 20 people shaping the most advanced course experimentation platform that exists — now's the time.
15 - 30 minutes · just a conversation about what you're trying to build
The commission structure isn't an afterthought. I built it this way on purpose — I want The Course Lab to be financially worth it for everyone in it. At 60 students, you've nearly tripled your investment. At 100 students, you're earning $46,560/year. If it's not making you money, something's wrong and we should fix it.
p.p.s.You get to tell your students you're one of 20 people shaping the most advanced course experimentation platform that exists. That positioning alone is worth the price of admission.